WWisdom DabitWriting & strategy

Portfolio

Portfolio

A curated library of commercial content, product-led writing, SEO articles, process content, ecommerce explainers, and journalism. The strongest result signals are threaded into the page where they belong.

Browse the library

Here are my samples, grouped to make the scan easier.

These samples are grouped by the kind of content problem they solve. Filter by content type, topic, or niche if you want a quicker way through, and the journalism section covers publication-style work and industry analysis.

SaaS Comparisons & Reviews

Software comparisons, reviews and practical product evaluation for readers choosing a tool.

Timeero Time & Mileage dashboard showing a Sample Job time entry from the testing documented in the article.
Product-testing screenshot from my published article.

Timeero

7 Best Clock-In Clock-Out Apps in 2026: How to Choose the Right Time Clock for Your Team

A comparison of seven time-clock apps, drawing on direct Timeero web and Android testing, dashboard reviews and vendor documentation. Covers workflows, features, pricing and limitations to help businesses choose software for their teams.

SaaS comparisonsProduct testingBuyer-focused content
Read the published article ↗

Need a piece like this? Explore my BOFU writing ↗

SEO

Technical explainers, keyword-led articles, and practical guides where the page has to satisfy a real searcher before it can support growth.

Google result for a single-page SEO article
Surfer

Single Page SEO: 9 Steps to Rank 1-Page Websites

Approached as a practical SEO guide for teams trying to rank a constrained site without pretending every site needs a large blog engine.

SEO guideTechnical educationSearch intent
~$3kEstimated annual search traffic value (Ahrefs)
Read published article ↗

Read case study ↗

StoryChief

7 Link Building Strategies For Your Clients & Agency

Agency-focused SEO content built around practical tactics, client expectations, and credible ways to explain link building without jargon.

SEOAgency content
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Ranktracker

Technical SEO: 10 Tips for Improving Site Rankings

A technical SEO piece structured to make complex optimization steps easier for non-specialist readers to act on.

Technical SEOEducation
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Ranktracker

A Comprehensive Guide to Mobile SEO: 10 Tips to Enhance Your Website Visibility

Mobile SEO guidance built around usability, discoverability, and the small technical details that affect search performance.

Mobile SEOVisibility
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Ranktracker

A Simple Guide on How to Do Keyword Research

A beginner-friendly keyword research guide focused on making the research process clear without flattening the strategy.

Keyword researchSEO basics
Read published article ↗

Operations & Process

Process content needs to feel useful to operators, not like a list of definitions. These pieces explain workflows, pain points, and implementation context.

SOP vs policy article visible around an AI Overview
SweetProcess

SOP vs. Policy: How They Differ [+Examples & Expert Tips]

Workflow education content built to clarify the difference between policies and SOPs with enough specificity to help both searchers and operators.

Workflow educationAnswer engines
AI Overview + No. 1AI Overview visibility captured for a workflow query
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SweetProcess

9 FlowShare Alternatives & Solutions for Process Documentation

Comparison-style content for teams evaluating process documentation tools and the tradeoffs behind each option.

AlternativesBOFU
Read published article ↗
SweetProcess

How to Be a Good Manager: Tools and Tricks from Seasoned Professionals

People-management content that blends advice, operational habits, and examples for managers trying to improve team execution.

ManagementOperations
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SweetProcess

Quality Improvement Process: How to Plan and Measure It

A structured workflow explainer for readers who need more than a definition: steps, measurement, and implementation clarity.

ProcessMeasurement
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User Onboarding & Engagement

These pieces sit close to product growth: how users start, where they get stuck, and how content can explain the journey without sounding like a feature dump.

Userpilot

How to Create a Winning Customer Onboarding Strategy

Strategy-led onboarding content that connects user context, activation moments, and product education.

OnboardingProduct growth
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Userpilot

11 Onboarding Gamification Examples to Engage and Retain Users

Example-led content that makes gamification feel practical, not gimmicky, for SaaS onboarding teams.

ExamplesEngagement
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Userpilot

10 Best User Onboarding Examples That Keep Users Coming Back

A roundup structured around what each onboarding example teaches teams about retention and product adoption.

RoundupRetention
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Userpilot

How to Improve User Onboarding: 15 Actionable Tips

Actionable onboarding advice written for product teams looking for useful improvements, not vague best practices.

How-toActivation
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Userpilot

How to Optimize Your Product Metrics for Growth by Dan Olsen

Product metrics content that translates growth thinking into clearer measurement choices for SaaS teams.

Product metricsGrowth
Read published article ↗

Content Strategy

Content strategy work is strongest when it connects measurement to decisions. These samples sit around analytics, intent, refreshes, and brand visibility.

Ranktracker

A Guide to Product-Led Growth: Examples, Advantages, and Disadvantages

Examples, advantages and limitations of product-led growth. Published March 2024.

Read published article ↗
Ranktracker

Streamline Your Content Audit Process With These 9 Must-have Tools

Writing and research by Wisdom Dabit, including expert interviews, as confirmed by Wisdom. Published under Felix Rose-Collins’s byline in June 2023.

Read published article ↗
StoryChief

How to Automate Your Content Publishing Workflow with MCP

A reported guide to connecting content publishing workflows through MCP.

Read published article ↗
StoryChief

How content agencies manage 10+ clients with a small team (and AI)

Research and practitioner context on managing content operations across multiple agency clients.

Read published article ↗
StoryChief

10 Actionable Strategies to Improve Brand Visibility

Visibility content built around practical channels, stronger distribution, and clearer ways to make a brand easier to find.

Brand visibilityDistribution
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StoryChief

Content Refresh: How + When to Refresh Existing Content

A refresh guide that focuses on diagnosing what is stale, what no longer matches intent, and what needs a stronger angle.

RefreshOptimization
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Google result for content marketing analytics tools
Rockee

The 8 Best Content Marketing Analytics Tools of 2023

A commercial-adjacent analytics roundup built to compare tools clearly, capture intent, and stay useful beyond the click.

Analytics toolsContent strategy
~$16kEstimated annual paid-search equivalent

Historical sample. Rockee has closed; the original page is unavailable.

Read case study ↗

Rockee

10 Essential Content Marketing Metrics and How to Use Them

A metrics guide focused on helping teams decide what to measure, why it matters, and how to connect numbers to action.

AnalyticsContent strategy

Historical sample. Rockee has closed; the original page is unavailable.

Rockee

How to Optimize Content for Search Intent & Leverage Audience Feedback

Strategy content connecting intent analysis with the feedback loops teams often ignore after publishing.

Search intentFeedback

Historical sample. Rockee has closed; the original page is unavailable.

eCommerce Growth

Ecommerce work needs both clarity and context: what the model means, how the buyer behaves, and what the business can do next.

Google result for DTC ecommerce article
Videowise

DTC eCommerce: What It Is & How Can It Help Your Business In 2024?

A definition-led ecommerce explainer written to answer the simple question clearly, then widen into business use cases and next steps.

eCommerceDefinition queryGrowth
~$50kEstimated annual paid-search equivalent
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Read case study ↗

Videowise

eCommerce 101: How To Maximize Conversions on Your Store + What Trends To Watch Out For In 2024

Conversion-focused ecommerce content built around practical store improvements and market shifts.

ConversionsTrends
Read published article ↗
Ranktracker

The 15 Best eCommerce Marketing Channels to Maximize Growth and Sales Opportunities

A growth-channel guide for ecommerce teams comparing where attention, budget, and effort should go.

ChannelsGrowth
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Ranktracker

eCommerce Automation: 6 Tasks to Automate and Save Time

Automation content focused on operational leverage, repetitive tasks, and where ecommerce teams can save time without losing control.

AutomationOperations
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Editorial writing

Reporting on ecommerce trends and market dynamics across Africa.

B2B

B2B Ecommerce Powers Africa Retail

In much of Africa, consumer retail revolves around physical mom-and-pop shops, kiosks, and market stalls.

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Delivery

Smarter Ecommerce Delivery in Africa

Modern tech stacks help avoid delivery failures from landmark-based addresses and consumers' pay-on-receipt habits.

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Payments

Payment Friction Wins in Africa

In Africa, providing payment details online is a leap of faith. Consumers need proof of the product and company.

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Logistics

How Ecommerce Succeeds in Africa

Local companies are offering innovative solutions to complex logistics challenges.

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Case studies

See how my work performed

The case studies page shows the SERP screenshots, organic traffic value estimates, ranking proof, and AI Overview visibility signals in one place.

View case studies